How to Start a Golf Club Fitting and Repair Business
Nov 27, 2017
By Gary Balliet
Our students at Golf Academy of America have the opportunity to learn golf club building, fitting and golf club repair.
Learn How to Build and Repair Golf Clubs
The first step to starting a golf club fitting and repair business is to learn as much as possible about club building and fitting. Golf Academy of America students are taught to build a putter, a metal club, a set of irons, a junior set and a sand wedge in club fitting and repair class. Make sure to take notes and create a step-by-step checklist on how to build each club or set of clubs. Continually refer to the step-by-step process until it becomes automatic!
I encourage all my students to take this newly learned skill and make a club or two for dad, mom and friends or loved ones to keep the building process and techniques fresh in their mind.
Invest in Golf Repair Equipment
You can start your golf club fitting and repair business by purchasing used or new golf repair equipment. In the beginning, there is no need to spend $2,000 per month renting a downtown storefront. You may even work out of your own garage. Learn and expand as your business develops and grows.
Create a Business Plan
Spend some time researching and creating your price list of items and services. Order business cards and think about how you can use your network to get the word out about your business. Start small and gradually build on new ideas and new products. Benchmark your upstart by comparing your business to others that have been successful.
Build a Website for Your Golf Club Business
I encourage students to build their own website using Shopify or Wix. Create and purchase a domain name for your business — Joe’s Custom Clubs, for example. You may also develop a logo for your business that grabs attention and shows what you do.
Create and Share Content About Golf Club Repair
Once your website goes live, use videos, blog posts and testimonials to show off repair jobs and happy customers. This further enhances the development of a client base. Don’t forget about Twitter, Facebook, Snapchat, Instagram and even online selling sites like eBay and Craigslist.
Once you have pulled together a repair location, a business plan, and your website, it’s time to open! As a golf club fitter, you will be part of adding value to make golf a better game.
Gary Balliet is a PGA Professional and instructor at Golf Academy of America in Phoenix.