Graduate of Golf Academy of America in San Diego
Head Golf Professional
Current Employer: Poppy Hills Golf Course in Pebble Beach, California
Cole Handley is known for accepting new challenges with grace. His unwillingness to back down is one of the reasons he's been successful in the golf business. Handley is currently the Head PGA Golf Professional at Pebble Beach's Poppy Hills Golf Course, and says marketing is by far the most vital skill he exercises for growth.
His education at Golf Academy of America in San Diego gave him a foundation of marketing skills and more. "GAA gave me the exposure I need to the full scope of what it takes to be a legitimate golf professional, and the confidence to pursue it as a career, says Handley. "I left GAA with an Assistant Professional job and was already working toward membership with the PGA."
Handley advises current students to take their classwork seriously, and get to know the business end of golf. "Don't be scared of technology," he says, "as it will become your best friend. Without it you cannot keep up with your competition."
What's in His Bag? TaylorMade
Golf Ball of Choice: TaylorMade
Best part of his job: "Being part of the golf community is by far the greatest part of my job. From fellow professionals to enthusiasts of the game, the passion for the sport constantly has me amazed that I get paid to do this for a living."