Beryl Artz - President, Somerset Golf Group
Oct 11, 2012
Beryl was not only a member of the first Golf Academy of America graduating class, but was the first actual graduate!
At an early age, Beryl helped his family manage clubhouse and pro shop operations in the Midwest, under lease arrangements. To date, Beryl has over 40 years of development and operations experience in golf and private club management.
After graduating from the San Diego Golf Academy, Beryl was named Director of Golf at Pomona National Golf Club, a 27-hole daily fee golf course. After serving as Director of Golf for two years, he moved to Alabama to become an assistant teaching professional for the Jimmy Ballard Golf Schools.
Beryl joined ClubCorp in 1979 as an Associate Club Manager. After serving as a General Manager, with responsibility for all aspects of club operations for two years, he was promoted to a Regional Manager with responsibility for the operational effectiveness of eight clubs in Central Florida. In 1987, he was promoted to Senior Club Development Officer in ClubCorp's Country Clubs division. Beryl worked with developers and general contractors to determine the feasibility of a successful club. Following thorough due diligence and analysis of the deal structure, he recommended design and construction of the course, clubhouse, and related facilities. He established the founding Board of Governors for several clubs, directed the establishment of membership categories and initiation deposits and dues structures and enrolled the founding membership. His responsibilities included formulating the initial operating budget as well as hiring, orientation, and training of the opening operating staff.
In 1988, ClubCorp asked Beryl to serve as Vice President of Operations for its newly-formed daily fee and public golf course business, GolfCorp. Over the next two years, GolfCorp grew from 8 facilities to 42 operations with revenues increasing from under $10 million to over $50 million. In addition to his responsibility for daily operations, he spearheaded the business' growth strategy negotiating the deal structures for acquisitions and divestitures and overseeing the development of new clubs.
In 1994, Beryl was promoted to Executive Vice President for ClubCorp, for more than 90 clubs consisting of city clubs, city/athletic clubs, private country clubs, semi-private clubs and daily fee clubs, which generated a total of $250 million in revenues. In 1997, he was promoted to Executive Vice President with responsibilities for the Golf and Country Club division of 80 private country clubs, 26 golf clubs, and 20 public golf facilities with approximately 75,000 members. Beryl directed five Regional Vice Presidents to ensure growth of the division and to meet the company's financial objectives. Also, he worked with the New Business function to identify and select clubs for acquisition. In 1999, he was a key player in the Cobblestone negotiations that resulted in the acquisition of 23 country, semi-private, and daily fee clubs. The overall revenues for the Golf and Country Club division were approximately $500 million with a projected EBITDA of $140 million.
In 2000, Beryl left ClubCorp to form the Somerset Golf Group and acquire two daily fee properties in the Fort Worth, Texas area. At present, Somerset owns and operates four daily fee golf courses in proximity of Dallas and Fort Worth, Texas.
Beryl feels he benefited immensely from the curriculum at Golf Academy of America and the education he received gave him the tools to confidently begin his career in the golf industry.